You wrap alternative words or phrases in braces and separate them with pipes. For every message the sender picks one option from each set at random. {Hi|Hey|Hello} {name}, quick question already gives three different openings, and every extra set multiplies the variations.
Sending the exact same text to many people is one of the clearest spam signals. Spintax means no two recipients get identical text. It is not a disguise: if the message is unwanted, people still report it, so pair it with a relevant offer, warmed numbers and a safe pace.
{Hi|Hey|Hello} {name}, {saw your store|came across your shop|found your page} and {wanted to reach out|had a quick question}.
That one line produces 18 different messages before the name is even filled in. In Wassuply, merge fields like {name}, {phone}, {custom1} and {custom2} use single braces with no pipe, so they are filled from your CSV, while sets with pipes are treated as spintax.
Type the sets yourself, or press Add spintax in the campaign wizard and AI (with your own Claude, ChatGPT or DeepSeek key) turns your message into spintax variations. The live preview shows exactly what one contact will receive. More on sending in the WhatsApp bulk sender.
Last updated October 24, 2026
It turns one message template into many variations automatically, so no two recipients get an identical message.
Yes. Write {Hi|Hey|Hello} style options in any campaign or template and Wassuply picks a random option for each recipient, with a live preview before you send. The Add spintax button can write the variations for you with AI.
Identical bulk messages are easy to flag. Spintax keeps each message different, which removes one clear spam signal and makes outreach read less like a broadcast.
The AI WhatsApp warmer and bulk sender that applies all of this automatically. One payment, no monthly fees.