How to run WhatsApp cold outreach in Wassuply

What is cold outreach in Wassuply?#

Cold outreach is Wassuply's workflow for messaging prospects who do not know you yet, from your warmed WhatsApp numbers. The sidebar's Outreach group has six screens:

• Cold Campaigns: create, run and track outreach campaigns.
• Pipeline: a board of prospects by sales stage.
• Prospects: everyone you have messaged or added.
• Scripts: reusable outreach messages.
• AI Consultant: drafts scripts from a business brief (see AI features).
• Blacklist: numbers that must never be messaged.

Cold Campaigns filters by Running, Scheduled, Paused and Completed (plus Drafts, Failed and Stopped when present). Each row shows progress and failures, with buttons to start, pause, Resume, stop, export results as CSV, edit a draft, duplicate, view details or delete.

How do I create a cold campaign?#

Click New Campaign on the Cold Campaigns screen and work through the five wizard steps. The campaign starts when you click Launch Campaign, or at the time you scheduled.

1. 1

   Add prospects

   Enter a Campaign Name, then add leads from the Prospects, Paste, Upload CSV or Contacts tab.

2. 2

   Write the script

   Choose Use Sequence or Write Message, then write the first message, load a script or pick a voice note.

3. 3

   Choose accounts

   Select the connected numbers that will send. With two or more, messages rotate between them and each keeps its own daily limit.

4. 4

   Set the timing

   Adjust batch size and delays, and optionally a sending window, number validation, a schedule and the Delivery Rate Alert.

5. 5

   Launch

   Check Review & Launch and click Launch Campaign, or Schedule Campaign if you set a start time.

What can I set in each wizard step?#

Each step controls one part of the campaign; only a name, one prospect, some content and one connected account are required.

Prospects

Prospects lets you tick saved prospects. Paste takes one number per line with country code, optionally followed by name,custom1,custom2, and adds your Default country code from Settings to bare local numbers. Upload CSV reads phone, name, custom1 and custom2 columns. Contacts picks from your broadcast contacts. Duplicates are removed.

Script

Use Sequence

Sends a saved sequence: step 1 is the first message, later steps are follow-ups.

Write Message

Pick Write message, AI-personalized or Voice note (see voice notes).

Load Script

Inserts a saved script's text.

Variables

Chips for {name}, {phone}, {custom1}, {custom2} and {A|B} spintax, plus Tracked Link, whose clicks show per prospect on the campaign page.

Add spintax and Improve

AI rewrites using your own AI key.

Attachment (optional)

An image, video, PDF or Word file, with your message as caption.

A/B Split Test

Splits prospects 50/50 into two campaigns marked [A] and [B].

Send Test Message

Sends the message now to a number you type.

Accounts and timing

Only connected numbers that are not already sending another campaign or warming up can be picked. Click a group to select its connected numbers, or All Connected.

Defaults come from Settings → Campaign Defaults; see sending safety for safe values.

How do follow-ups work?#

Follow-ups are later messages sent only to prospects who have not replied, and they come from a sequence attached in the Script step.

• Use Sequence attaches an existing sequence. Its first step becomes the first message and is not sent twice.
• In Write Message mode, Add Follow-up adds a step sent hours later (default 24, minimum 1). These steps only take effect after you name them and click Save as Sequence.
• Each prospect is enrolled right after their first message is sent.
• Before each follow-up, Wassuply opens the chat to look for a reply since the last message. If there is one, follow-ups stop for that prospect by default.

Delays, reply actions and windows are covered in Sequences and Drip.

How does Wassuply detect replies?#

Wassuply reads each connected number's WhatsApp chat list every 3 minutes by default and records any unread incoming message as a reply from that prospect.

• The scan reads the chat list without opening chats. Set the Reply scan interval (1 to 60 minutes) or switch it off with Auto opt-out on replies (STOP / unsubscribe) in Settings → Sending.
• Recorded replies count towards the campaign's Replied figure.
• A reply containing an opt-out keyword such as stop or unsubscribe opts the number out everywhere, stops its sequences and skips its pending sends.
• Check Receipts on a campaign's detail page opens each sent chat to read WhatsApp's delivered and read ticks and look for replies, up to 200 prospects per check.

Replies are matched against Global Keywords in Settings → Opt-Out. The keywords and auto-reply in a campaign's own Auto Opt-Out Detection panel are saved but not used for matching. See opt-outs and blacklist.

How do I add and manage prospects?#

The Prospects screen lists every outreach prospect once, with their latest campaign, and lets you add prospects without a campaign. Click Add Prospect:

• Manual: one phone number and an optional name.
• Paste CSV: one prospect per line as phone,name.
• Upload CSV: choose a .csv file and map columns to Phone (required), Full Name, First Name, Last Name, Email, Company, Job Title, Website, Notes and Tags. Common column names map automatically; numbers already added are skipped.

Filter by stage, send status or campaign, sort the columns, and select rows to delete, archive or move to a stage in bulk. Export downloads the filtered list as CSV. Click a row to Edit its details or use Start Chat to open the chat in a connected number. New prospects start in New. The Enrichment tab is coming soon; Wassuply does not look up prospect details online.

How do I use the Pipeline board?#

The Pipeline Board shows one card per prospect in a column for each stage; drag a card, or open it and click a stage, to move it. The default stages are New, Contacted, Replied, Interested, Won and Lost.

• Stages (or Add Stage at the end of the board) adds, renames, recolours (10 colours) and reorders stages. Default stages cannot be deleted; a custom stage can be deleted once empty.
• A card's panel has Stage, Deal value (once won), Tags and Notes. Deal values add up to a revenue total at the top.
• Remove from Pipeline archives the prospect off the board.
• Search by name or phone, and filter by campaign. The board shows up to 1,000 prospects.

Moving a card changes that number's stage in every outreach campaign it belongs to, so the stage follows the person.

What is a script?#

A script is a saved outreach message you can load into any cold campaign, kept separately from broadcast templates.

• Click New Script, enter a Script Name and Message, and optionally attach an image or file. Chips insert {name}, {phone}, {custom1}, {custom2} and a {Hello|Hi|Hey} spintax group.
• The character counter turns amber from 300 characters and red from 500, a hint to keep openers short.
• In the wizard, Load Script inserts a script's text but not its attachment, and Save as reusable Script saves what you wrote.

Scripts cannot be picked in the sequence builder. For merge fields and spintax, see templates and spintax.

How is cold outreach different from Broadcast Campaigns?#

Both use the same sending engine, pacing and safety checks. The difference is who you message and what is tracked afterwards.

The Blacklist covers both: a listed number is skipped by every campaign, sequence and drip. Add numbers with an optional reason, paste many with Import, or Export the list as CSV. See Broadcast Campaigns and opt-outs and blacklist.

Frequently asked questions#