How to use templates, merge fields and spintax

What are templates in Wassuply?#

A template is a saved message, with an optional attachment, that you load into a campaign instead of typing it again. Templates live under Content → Templates on the Broadcast Templates screen and are stored on your computer. They are not WhatsApp Business API templates: nothing goes to Meta for approval and you can change them whenever you like.

Templates are listed by name with a search box. Each card shows the start of the text, an image preview or file name, and three buttons: Copy puts the text on your clipboard, Edit reopens it and Delete removes it.

How do I create and reuse a template?#

Click New Template, enter a name and a message body, optionally attach a file and click Create; the name and body are both required.

1. 1

   Start a template

   Go to Content → Templates and click New Template.

2. 2

   Name it

   Enter a Template Name, for example Summer Sale Announcement.

3. 3

   Write the body

   Type the Message Body. Click a chip to insert {name}, {phone}, {custom1}, {custom2} or a spintax set at the cursor. The counter turns amber at 300 characters and red at 500.

4. 4

   Attach a file

   Optionally click Attach Image / File to add one image, video or document.

5. 5

   Save

   Click Create, or Save when editing an existing template.

To reuse a template, open the campaign's Message step, click Load Template and pick it; its text replaces what is in the message box. Loading copies the text only, so add the template's file with Attach File in the same step. To keep the text you are writing, type a name under Save as reusable Template and click Save. Later edits to a template do not change campaigns already created.

Which merge fields can I use?#

Wassuply has four merge fields, each in single braces: {name}, {phone}, {custom1} and {custom2}. Letter case does not matter, so {NAME} works too, and each field is filled separately for every recipient when the message is sent.

In the campaign's Upload File tab, Wassuply reads columns headed phone (or mobile or number), name, custom1 and custom2, and uses the first column when there is no phone heading. In Paste Numbers, each line is phone,name,custom1,custom2. Saved contacts have no custom fields, so {custom1} and {custom2} stay empty for them; see Contacts, lists and segments.

Tracked links

In the campaign editor, Tracked Link asks for a web address and inserts a tracked link placeholder. Each recipient gets their own wassuply.com/l/ link, and clicks appear per contact on the campaign's detail page. Creating the link uses Wassuply's cloud.

How does spintax work?#

Spintax lets one message produce many versions: put alternatives in braces separated by pipes, such as {Hi|Hey|Hello}, and Wassuply picks one option at random for each message it sends.

• {Hi|Hey|Hello} {name} gives three different openings.
• {saw your store|came across your shop|found your page} swaps a whole phrase.
• {Thanks|Cheers|} can also pick nothing, because an empty option is allowed.

Any braces containing at least one | are spintax; braces without a pipe, like {name}, are merge fields. Wassuply fills merge fields first, then resolves every set independently for each recipient, so two sets of three options give nine combinations. Spaces inside options are kept as typed. Choices are random, so with few options some contacts will get the same wording.

What does the ban-risk check look at?#

The campaign editor scores your text with fixed rules that run on your computer, with no API key, and shows Looks safe, Some risk or High ban risk plus the number of issues; click the badge to list them.

High issues add 34 points, medium 18 and low 8, up to 100. Under 25 is Looks safe, 25 to 54 Some risk and 55 or more High ban risk. The check covers Write message only, not AI-personalized or Voice note, and it is not on the Templates screen. It is a guide, so pair it with sensible sending limits.

Add spintax rewrites the message into spintax using your AI provider (Claude, ChatGPT or DeepSeek) and is told to leave merge fields alone. Improve offers Make it shorter, Warmer & friendlier, Less salesy / safer and Fix grammar & flow. Both need your own key; see AI features.

Which attachments can I send?#

Each campaign or template carries at most one attachment, an image, video or document, and the message text is sent with it as a caption.

• With a file attached, the text becomes an optional caption; with no caption the file is sent on its own.
• A Voice note cannot carry an attachment; choosing it removes the file. See Voice notes.
• Wassuply reads the file from your computer at each send, so keep it in the same folder until the campaign ends. A missing file makes that send fail.
• Wassuply adds no size limit of its own, but WhatsApp's limits still apply and large files slow every send.

How do I preview and test a message?#

The Preview box beside the message shows one resolved version for the first contact in the campaign. If that contact has no name, the preview shows John, while the real message would have nothing there. Before any contacts are added, merge fields are shown as typed.

Spintax is picked again as you type, so the preview is one example rather than the exact text each person gets. The counter under the message turns amber with getting long at 300 characters and red with very long at 500.

1. 1

   Open the panel

   At the bottom of the Message step, click Send Test Message.

2. 2

   Choose sender and recipient

   Pick a connected number in From account and type your own number, with country code, in To phone number.

3. 3

   Send

   Click Send Now. Merge fields are filled with Test User, Sample1 and Sample2 (and your number for {phone}), and spintax picks one option.

Frequently asked questions#